Saint John Industrial Parks
Visual Identity
Project Overview
Saint John Industrial Parks (SJIP) is a cornerstone of economic development in the region, supporting diverse industries with modern infrastructure and strategic location advantages.
As part of their growth and modernization, SJIP sought a refreshed brand identity that better reflects their vision, professionalism, and future-forward approach. This rebranding initiative focused on creating a cohesive visual language that strengthens their presence and communicates trust, innovation, and opportunity.
My Contribution
I led the creative direction and execution of the brand refresh, including redesigning the SJIP logo, defining the new visual look and feel, and developing a consistent brand guideline system.
A key part of this process was ensuring visual alignment with the parent brand, Envision Saint John (ESJ), while still giving SJIP a distinct identity. From typography and color palette to layout and applications, I crafted a modern, flexible design system that balances brand consistency with uniqueness—positioning SJIP as a confident, forward-looking partner in regional development.
Want to work together?
If you like what you see and want to work together, get in touch!